In this phase you will TRANSMIT your new business offering and structure through mediums and expressions that amplify your unique gifts and personality.

With everything you completed in Phase 3, there is only one building block remaining in your core business framework—Aligned Marketing:

Your Aligned Marketing will be the foundation from which you will build your marketing engine. It’s how you communicate all other elements of your core business framework to the world. And, just as every other piece of your business, it’s just as important to do it in an aligned way.

In Phase 4 you will build out the foundation of your Aligned Marketing, which you will then begin to systematize (turn it into an automated marketing engine) in Phase 5. Exciting!

Let’s continue.